- What information do we collect?
- What do we do with the information gathered?
- Sharing your data
- Your rights relating to personal data
What information do we collect?
When you place an order online or by phone
We will gather the information below to process your order:
- Email address
- Postal address
- Billing address
- Card number or other payment method details
- Contact number
When you first place an order online, you will also be given the option to opt-in for email marketing. We will not send you email marketing unless you tick the box to ask us to or unless you have asked us to previously. You can opt out of email marketing at any time by clicking the Unsubscribe link at the bottom of any email or by contacting customer service.
As with all sensitive data, we keep all these details securely in our system. The exception is payment details which are sent to and managed securely by our payment service provider. We do not keep a record of your credit card, apart from the card type and last four digits for reference.
Using cookies on our website
We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.
A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.
What we do with the information we gather?
We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:
When you place an order online or by phone - fulfilling your order.
Primarily, we use the data you provide to us to fulfil our contract with you: we use your delivery address to know where to send your order; we use your email address to update you about your order status.
When you place an order online or by phone - marketing
For marketing purposes, we also use transaction data to analyse customer behaviour and to ensure we send you the most appropriate marketing (we don’t send you emails unless you ask us to). For example:
- If you buy a certain product, we might send you information relating to other products based on your purchase history;
- If we want to know how many customers live in a certain area, we might generate a report to find that out.
- The legal basis we use for processing data for marketing purposes is called ‘legitimate interest’.
Sharing your data
We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.
We do pass some data to third parties in order for them to fulfil services for us, but they can only use this data to fulfil those services for us and cannot pass it on, use it to fulfil services for other companies, or use it for their own interests. The types of companies we use are, for example:
- Courier companies (to send orders);
- Marketing agencies (to send out emails & direct mail);
- Data analysis companies (to provide us with tools to analyse our data);
Your rights relating to personal data
Under certain circumstances, you have rights under data protection laws in relation to your personal data. These include the rights to:
- Access your personal data (to ask us what information we hold about you)
- Ask for your data to be deleted or corrected
- Ask for your data to be deleted or corrected.
- Ask us to stop processing your data.
- To stop receiving marketing from us.
If you believe that any information we are holding on you is incorrect or incomplete or you wish for your data to be deleted, please write to or email us to us at firstname.lastname@example.org.
We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this happen.
You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee will be payable. If you would like a copy of the information held on you, please write to email@example.com.
If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.
We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.